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How to cultivate social media relationships

Whether you are an entrepreneur or a working professional in any industry, every facet of your work centers on one crucial detail: relationships. And in today’s world, there’s one type of relationship almost everyone considers pretty important: social media relationships.

The values that we admire in face-to-face relationships can also be applied to social media relationships, a fact that is too often overlooked. We feel empowered to walk away from social media conversations at any time, yet we would never walk out of a room in the middle of an in-person conversation. Social media relationships deserve our attention if we hope to build trust with our audience and inspire them to take action based on a marketing message we’ve shared.

If you are looking for a unique opportunity to forge such strong relationships while operating your own digital marketing company, now is the time to make the move and shine a spotlight on social media relationships.

Platforms dictate your approach to social media relationships

Beginning to cultivate social media relationships requires a keen understanding of the various social media platforms operating in the marketplace today. Some of the most widely used social media networks include Facebook, which has more than 1.59 billion monthly active users worldwide, and Twitter, which has 320 million monthly active users.

If you were to examine each platform up close, you’d quickly find users of both networks conform to some unique standards of communication. In other words, the way people talk to one another on Facebook is quite a bit different from the way they interact on Twitter. Part of the difference is a result of the platforms themselves. For example, on Facebook, social media relationships are driven by the ability to post a single piece of content such as a photo or video and start a lengthy comment thread with text-based replies and emoji.

On Twitter, by contrast, conversations tend to be more one-to-one in nature and discussions more broadly are grouped around hashtags—phrases that make it easy to search for what other people are saying about a particular topic or person.

You can improve your social media relationships right away by showing the ability to professionally navigate these differences in platforms on behalf of your customers. For instance, if you are working on behalf of a convenience store, it might make sense to write a Facebook post that includes a photo of items for sale along with three to five sentences of text outlining discounts, special buys and other incentives for visiting the brick-and-mortar business in person.

On Twitter, though, the best route to take would be a catchy and tantalizing line of text no more than 140 characters in length, paired with an eye-catching photo that best fits the space and audience. Both posts might link audience members to the very same website, but by paying attention to presentation, you are earning more respect and more favorable social media relationships.

Why online relationships matter

Some people avoid interaction online, arguing the web tends to attract people who write rude comments on discussion boards and amplify fringe voices that are out of proportion to reality. Yet the fact of the matter is that the web is our new digital reality. To be a successful business person, aptitude on the web and with social media is a must.

True, there are opinionated people on the web, but the same is true offline. As a digital marketing professional, you can help your customers navigate those questions about the value of social media and help them see that their next amazing business opportunity might come from a simple friendly encounter online. The social media experts at Social5 Development Group will empower you to help your customers be successful marketers and win new business.