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Start a business in social media sales

Across the world, social media is serious business. Advertisers likely spent nearly $24 billion in 2015 to connect with people on social networks, figures from research firm eMarketer suggest. Yet social media sales hinge on more than just buying an ad on Facebook or Twitter. They require extensive knowledge of the industry and an understanding […]

How to cultivate social media relationships

Whether you are an entrepreneur or a working professional in any industry, every facet of your work centers on one crucial detail: relationships. And in today’s world, there’s one type of relationship almost everyone considers pretty important: social media relationships. The values that we admire in face-to-face relationships can also be applied to social media […]

Why social media content helps small businesses grow faster

The critical role of an active social media presence in the world of small to medium-size businesses is undeniable. In the U.S. alone, 65 percent of American adults use social networks of one kind or another, according to the Pew Research Center. Shockingly, that figure is up from just 7 percent a decade ago. The […]

Top social media marketing trends for 2016

Since it hit the Internet more than a decade ago, social media marketing has become a familiar concept to anyone on Facebook, Instagram, Twitter and other social media platforms. Casual social media users understand and even appreciate the fact that the businesses they love share photos, videos, quotes, helpful tips and more. Business owners appreciate […]